A 1966 Ford ad reads, “If they start as better ideas, they stay better ideas.” This headline works as a rallying cry for the F-Series truck team, which has delivered a lineup of tough and capable trucks for more than 75 years. Keeping in line with modern times, Ford digs deep to cover all the bases a fleet owner, manager, and operator could want in their truck—then takes it one step further.
DIGITAL FEATURES
The new 2024 Ford F-150 will be available in early 2024 and offers smart features that connect to Ford Pro, an all-in-one solution that provides software, financing, and services, to increase productivity, maximize uptime, and improve total cost of fleet ownership.
The truck is designed to enhance its ability to tackle challenges with smart technology. The class-exclusive 5G LTE modem enables over-the-air software updates and faster connectivity for mapping and wi-fi. Pro-Power Onboard offers power levels of 2.0kW that’s available on gas trucks, 2.4kW that comes standard for PowerBoost hybrid-equipped trucks, and 7.2kW for a go-anywhere mobile office. The Pro-Power Onboard can conveniently charge devices through a variety of available plugs in the cabin and truck bed.
Considering the phrase “Work smarter, not harder,” Ford’s purposeful tech in the 2024 F-150 has 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. You also have access to Ford BlueCruise, a 360-degree camera, the Pro Trailer Hitch Assist, and the Pro Trailer Backup Assist for enhanced productivity and driver comfort.
A key feature that’s only available in the Ford Super Duty and new F-150 is the Fleet Start Inhibit. Commercial customers have access to the Fleet Start Inhibit, allowing fleet managers to control when vehicles can be started. Fleet managers can set schedules or send on-demand signals to enable or disable start on the next key cycle.
SAFE AND SECURE
The 2024 F-150 will also be the first Ford vehicle in North America with Ford Stolen Vehicle Services, a connected service that can help locate and aid the recovery of a stolen Ford vehicle if activated beforehand.
If someone has gained unauthorized access or has attempted to access the truck, like towing or tampering, the SVS alerts the owner. By using the FordPass app, the vehicle can be reported as stolen with the 24/7 Ford SVS Call Center, which will prompt authorities to locate and recover the truck with the help of the call center and the location data that’s provided directly from the truck. All the while, the owner will receive constant updates.
Another safety feature is the Vehicle Security app, which gives fleet managers the ability to set alerts for inconsistent location, security and door alerts, and triggering the vehicle alarm. No matter the situation, you can rest easy by knowing there are safety nets in place to protect your most important asset.
CHOOSE YOUR FIGHTER
With the 2024 F-150, you have options for your specific truck needs and aesthetic preferences between the Tremor, Raptor, Raptor R, Lariat, Platinum, STX, and XLT models. The platform underpinning the truck has undergone testing to the extremes—hot and cold, gravel, and off-road for long distances at full payload and max towing.
The F-150’s foundation is a fully boxed, high-strength steel frame with a military-grade, aluminum alloy body. It has a towing capacity of 13,500 lbs and a payload of 2,455 lbs. It comes standard with a 2.7-liter EcoBoost engine, producing 430 horsepower and 570 lb-fit of torque—the most on any F-Series vehicle outside the Raptor and Raptor R. Along with the 2.7-liter EcoBoost engine, there’s options for a 3.5-liter EcoBoost, 3.5-liter PowerBoost, a 3.5-liter High Output option for the F-150 Raptor, a 5.0-liter V8, and a 5.2-liter supercharged V8 for the F-150 Raptor R.
To make truck bed access easier, the 2024 F-150 comes with the optional Pro Access Tailgate (PAT), starting at the Lariat and above trim level. The PAT offers a 100-degree, fully opened integrated swing gate with built-in stops to avoid banging the door. The PAT allows for 19 inches of additional reach compared to a conventional tailgate. With easier access, more functionality is possible with the bed storage box, which comes standard across the entire F-150 lineup. The storage box provides a central location with a heavy-duty locking mechanism for the added security of smaller tools and accessories.
Having explored the electric and hybrid market and experiencing the 2023 Ford F-150 becoming the best-selling, full-hybrid pickup truck, Ford plans to double the mix of hybrid trucks manufactured for the 2024 model year from its current 10%—giving you more access to this advanced technology. The reduced pricing on the hybrid powertrain will provide better fuel economy while reducing your carbon footprint.
With an increased production of PowerBoost Hybrid for 2024, trims from the XL through Platinum Plus, and off-road ready models like the Tremor, Raptor, and Raptor R, there’s an F-150 for practically every use in the construction, government, utility services, landscaping, road and highway maintenance, and mining industries. When it comes to getting the job done and meeting sustainability goals, sacrifices won’t be necessary. The only thing you’ll have to choose between is which model to purchase.
FOR MORE INFORMATION
For more, visit www.ford.com.
