Work Truck Solutions announced a partnership with FordDirect to assist Ford and Lincoln dealers in capitalizing on the value and profits associated with the growing B2B business opportunity. As a result, this partnership provides Ford dealers with the choice of two Work Truck Solutions offerings. Work Truck Solutions created these offerings to serve the commercial department needs of a single manufacturer’s entire dealer body.
Dealers nationwide face the complicated realities of inventory shortages as well as unstable supply chains and the volatile economy. Work Truck Solutions provides the tools and services so dealers can fulfill the needs of work truck and van customers.
As part of this partnership, FordDirect will connect Ford and Lincoln dealers to this commercial vehicle business offering. The offering includes a custom bundle of tools as well as special consultative services and a true partnership relationship. Information is being made available to dealers in conjunction with this announcement.
“For business owners, their work truck or van is their job or business,” says Kathryn Schifferle, CEO of Work Truck Solutions. “Without it, they’re just not working. Given the current inventory shortage, buyers are looking to work with dealers to plan for, find, or order the right vehicle. Helping dealers be that consultant for their business customers’ vehicle needs, as well as offer additional products and services before and after the sale, is critical to maximizing a commercial department’s success.”
A WORK-TRUCK SOLUTION
Currently, dealers’ online shopping tools don’t address the needs of their commercial vehicle buyers; business shoppers are focused on the actual configuration of the vehicle and their specific business use case. That is what Work Truck Solutions specializes in; and its mission is to create a frictionless path for business owners to find the vehicles they need. Therefore, Work Truck Solutions accomplishes this by providing dealers with the right tools to serve this customer base.
“FordDirect partners with only a select few companies to fill needs of Ford and Lincoln dealerships,” Schifferle adds. “We’re honored to partner with FordDirect and assist dealerships with digital strategies, solutions, and services that will drive their commercial business growth.”
For more, visit www.worktrucksolutions.com.
