Applied Driving launches a global competition to encourage and reward safe driving behavior as part of its newly-launched Road Safety Month initiative. The Driver Safety Challenge is open to all fleet drivers and motorists, with cash and other great prizes available for the top driving performances during the month of November.
“Our aim is to encourage, educate, and incentivize drivers to improve their safe driving behavior by getting them to take part in our month-long challenges,” explains Andy Phillips, gobal managing partner at Applied Driving. “To take part, all they need to do is sign-up through our website and download our Companion+ Mobile Safety app, which is free of charge for the duration of the event. This will allow us to monitor their driving performance, so we can identify and crown the winners.”
Any driver can take part and go head-to-head against other participants, including Applied Driving’s Orlando Collesso, head of Training & Education. The Compaion+ Mobile Safety app will assess at-risk driving events and send Triggered Training in the form of a safety message, videos, or e-learning modules tailored specifically to drivers’ needs. Drivers will also receive weekly email updates about their performance and current ranking position in a global driver league table, with further updates through social media challenges.
“We wanted to create a competition that would show how effective driver engagement can encourage safer driving behaviors. This is a great opportunity for fleets to try out our solution at no cost, which has been shown to reduce at-risk driving events by as much as 96%,” says Phillips. “Those organizations who choose to continue with Companion+ after the campaign can benefit from a promotional discount as part of their participation. We believe that together we can achieve more, so we are also inviting our partners to get involved with our Road Safety Month Campaign and to take advantage of all the initiatives we are running, along with the complementary resources.”
As part of November’s Road Safety Month, Applied Driving will be running a series of driver safety workshops and webinars, as well as providing complementary access to a wide range of resources. Organizations will also be able to take advantage of free access to Applied Driving’s e-learning module library and download road safety bulletins. Those wanting to sign-up personally or on behalf of fleet drivers can visit here.
For more information, visit www.applied-driving.com.
