Chevron announced refreshed branding for its line of grease products, featuring new naming and packaging to make the product selection process more seamless for customers. This product optimization aims to future-proof its product line to serve today’s equipment needs and meet the needs of tomorrow.
Addressing industry shifts, Chevron grease products will feature package designs with a simplified naming structure, categorizing products by thickening agents. The new packaging also provides key product details and a QR code for easy access to more information. This will help customers easily identify the right product based on their needs.
The restructured grease portfolio now categorizes products by different thickening agents:
- SIMPLE LITHIUM, including MULTIFAK® and ULTRA-DUTY®, heavy-duty multi-purpose greases for extreme-pressure applications.
- LITHIUM COMPLEX, featuring STARPLEX® grease, good for extra-duty, heavy-duty, and extreme pressure applications.
- POLYUREA, including the BLACK PEARL® product line, for filled-for-life as well as high-speed motor applications.
- SPECIALTY, including premium TEXCLAD® grease, an extra-duty product for sprayable applications.
“By reinvigorating our line of grease products, we believe it will be easier for customers to understand our product portfolio,” says Zach Sutton, Chevron Lubricants industrial and services sector specialist. “Long term, we believe having a diverse portfolio across thickener types will meet the needs of our customers for all of their applications, both now and in the future.”
Overall, Chevron’s portfolio of greases will be streamlined to simplify the product selection process for customers. Chevron will also add a Calcium Sulfonate Complex category with the Rykon® brand name in 2023. The focus is to increase equipment longevity as well as extend lubrication intervals and reduce the total consumption needed to keep an operation up and running.
Find out more, visit www.chevronlubricants.com.
