Cox Automotive announces “Project Pink,” an innovative initiative to celebrate diversity among its Fleet Services and Manheim technicians and support breast cancer awareness.
Project Pink is a groundbreaking campaign that features high-visibility pink uniforms for female technicians at Cox Automotive. Icie Hinton, a female trailer shop technician with Cox Automotive Fleet Services and a graduate of Cox Automotive’s FleeTec Academy, created this initiative to honor and recognize women’s crucial role in the transportation industry and as a sign of support for those fighting breast cancer.
Hinton developed the idea while participating in Cox Automotive’s “Women Who Wrench,” a yearlong mentoring program that pairs female technicians with those in leadership roles. “This pink uniform helps normalize the idea of a woman proudly wrenching,” explains Hinton. “I hope these uniforms act as a catalyst to normalize women doing tough and dirty jobs that are traditionally perceived as exclusively masculine.”
In collaboration with Cintas, Cox Automotive has developed high-quality, durable uniforms that meet safety regulations while offering comfort. The uniforms, embellished with the Cox Automotive Fleet Services or Manheim logos, are more than just work attire; they are a statement of commitment and community.
Initially, eight female technicians received these special uniforms. However, Cox Automotive envisions expanding this initiative and involving male allies to broaden its impact and reach. “On a granular level, this pink uniform is a conversation starter with my peers,” comments Hinton. “It’s created meaningful connections with my coworkers who compliment my uniform colors and even jokingly express jealously saying, ‘How did you get a pink uniform? Where can I get my pink uniform?!’ It’s a great way to continue to build strong professional relationships with male colleagues in this small but meaningful way.”
Project Pink is more than an initiative; it’s a movement. Women make up just 3.6% of all auto mechanics. That’s why it’s important for Cox Automotive to attract, recruit, and develop female talent who have been underrepresented in a traditionally male-dominated field. Cox Automotive is celebrating technician diversity and taking a stand against breast cancer through this campaign. Find out more at coxautoinc.com.