Ram Trucks announced the 2021 Ram 1500 TRX will be the first FCA vehicle to feature the new Know & Go mobile app. The app, pitched by a group of FCA employees during the company’s first-ever “Pitch Night” and later developed by them, features an immersive experience for customers who want to learn more about their vehicle.
“We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” says Carolina Harris, feature innovation manager, FCA, and co-creator of Know & Go.
The Know & Go mobile app will be available through the customer’s preferred app store. After purchasing a vehicle, customers will have the ability to download the app.
“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting, and engaging way,” adds Mimi Nguyen, propulsion systems program manager, product development, FCA and co-creator of Know & Go.
The Know & Go mobile app uses the camera on a smartphone and incorporates augmented reality to view a vehicle’s feature. Simply point the camera at the part of the vehicle you wish to learn more about as well as the name. Then a description will overlay on the image. Therefore, Know & Go allows for customers to learn about their vehicles all in one easy-to-use mobile app.
KNOW & GO FEATURES
- Augmented reality discovery of features
- Self-discovery of features
- Push notifications of undiscovered features
- Feature overview and how-to videos
- Feature-specific owner’s manual pages
2021 Ram 1500 TRX customers will be the first to experience this new mobile app before it’s available on other vehicles of the FCA portfolio.
PITCH NIGHT
Borrowing from a familiar television show format, FCA’s innovation teams hosted the first “Pitch Night” program in June. The idea was to engage employees in creating, developing, and presenting new ideas for connectivity and infotainment. Employees submitted more than 500 ideas with “sky is the limit” creativity.
Online voting allowed employees to whittle down the original 500 ideas to 50 for advancement to the next round. Topic-focused leadership then picked the top 14 ideas from the remaining 50. Coaches and executive sponsors assigned to the finalists helped guide prototype development and fine-tune the pitch. Teams then presented their ideas to a panel of judges, including FCA’s CEO Mike Manley, COO Mark Stewart, and several members of the executive leadership team.
Ultimately, the Know & Go mobile app was selected as the top winner for its originality, feasibility, viability, and desirability. Since that time, Harris and Nguyen have worked with the cross-functional teams to bring their idea from concept to reality.
Find out more, visit www.ramtrucks.com.
