Ford takes advantage of increased plant capacity, work on scaling production, and improving material costs to lower F-150 Lightning® MSRP.
The Rouge Electric Vehicle Center in Michigan is temporarily closed to complete final plant upgrades. The upgrades will triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.
Plant upgrades, improving material costs, and continued work on scaling production and cost, help make it possible to lower pricing. Customers will have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers,” says Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
ORDERS NOW OPEN
With ordering now open for all customers, Ford is offering a $1,000 bonus for retail customers who build their own XLT, Lariat, or Platinum truck through their dealer or via ford.com from July 6 to July 31 as part of the national summer sales event. In addition, Ford Credit offers eligible buyers interest rates as low as 1.9% APR for 36-months.
Most F-150 Lightning models are eligible for as much as $7,500 in Inflation Reduction Act electric vehicle tax credits. This makes it an even more enticing option for eligible customers considering an electric pickup truck.
Starting 2024, all F-150 Lightning customers will have access to more than 12,000 Tesla Superchargers across the US and Canada. Commercial customers can also access Ford Pro Charging solutions to keep pickup charged whether charging at home or at work.
Find out more, visit www.ford.com.
