Mack Trucks announced the relaunch of its popular e-commerce site, MackShop.com, with new features to make it easier to find and purchase official licensed Mack® merchandise.
The updated site features advanced search filters for easier shopping as well as a customer-friendly account management system. The site also features an expanded product lineup. This includes an expanded women’s line, a larger heritage collection, and a specially curated collection made from eco-friendly materials.
“For 123 years, the Mack brand has represented American ingenuity, durability, and a resiliency that few other brands can mimic,” says David Galbraith, vice president of global brand and marketing for Mack Trucks. “Our long, storied heritage is the foundation for a large fan base, and the new MackShop.com delivers a multitude of products for Mack fans to proudly display their brand affinity.”
Other functionality includes a dedicated customer support email and the ability to purchase as well as redeem digital gift cards. Further, an updated thematic filter allows users to search their desired product based on price, color, gender, and more.
The site has four core audiences and corresponding versions of the site. These include the retail customer, Mack employees, Mack dealers, and Mack corporate customers.
Find out more, visit www.mackshop.com.
