Mack Trucks partnered with Life is Good to offer a limited-edition, #ThankATrucker Mack® T-shirt with proceeds benefiting the St. Christopher Truckers Relief Fund (SCF). SCF is a nonprofit offering financial assistance to ill or injured professional drivers, as well as health and wellness programs.
The T-shirt is currently sold at Mack’s web-based store, the Mack Shop. Life is Good dedicates its brand to spreading optimism, expressing gratitude, and helping communities in need through its foundation.
“This effort is about expressing gratitude to all of the truckers and others on the front lines for their service, raising money for a charitable cause in the process and hopefully just making folks smile a bit amidst the current challenges,” says John Walsh, Mack vice president of marketing.
The T-shirt features a Mack MD Series truck driven by Jake, the Life is Good icon and the hashtag #ThankATrucker. The hashtag is a social media conversation encouraging recognition of the service that drivers provide, especially during a pandemic.
“We’re grateful for the essential workers keeping us safe, healthy, and well-supplied during these challenging times,” says Bert Jacobs, co-founder and “chief executive optimist” of Life is Good. “Our mission is spreading optimism, and over time, we’ve seen the power of positivity in action by partnering with brands who are dedicated to growing the good. That’s why we’re excited to team up with Mack Trucks to honor the people going above and beyond.”
A POSITIVE IMPACT
The SCF helps over-the-road and regional drivers with financial assistance when an illness or injury affects their ability to work. SCF may give assistance in the form of direct payment to the provider for rent, mortgage, utilities, vehicles and insurance.
The non-profit also offers health and wellness programs for drivers, such as smoking cessation, health challenges, and select free vaccines.
“We are thrilled to be a part of this exclusive campaign with Mack Trucks to honor and thank the professional men and women who play such a critical role in our everyday lives,” says Shannon Currier, director of philanthropy and development for the SCF. “Despite these difficult and uncertain times, professional drivers continue to go above and beyond to keep the supply chain moving. These shirts will be a lasting reminder of how important truck drivers are to our economy, and the funds raised will help ensure that SCF will be there for our highway heroes when they need us most.”
Dave Nemo, host of the Dave Nemo Show on Sirius XM Radio channel146, his business partner, Michael Burns, and Dr. John McElligott, who had been a medical director for several trucking companies, started the SCF in 2008. They started the nonprofit to address that 70% of professional US truck drivers have one or more serious health problems. Additionally, irregular work hours and long durations away from home limit drivers’ access to medical care. More than one-third of truck drivers do not have health insurance, according to SCF. To learn more about SCF, please visit www.truckersfund.org.
The Mack-Life is Good T-shirt is available in men’s sizes S to 3XL and women’s sizes XS to 3XL. Kid’s shirts are available in sizes S to L.T-shirts are $29.99 and can be purchased at www.mackshop.com.
