Monroe Truck Equipment announced its new Commercial Division; this includes a dedicated sales team, a new commercial campus in Monroe, Wisconsin, and updated distinguishable branding.
Monroe Truck Equipment is an industry-leading truck equipment designer as well as a manufacturer, upfitter, and distributor. The company serves the work truck industry and municipalities as a snow and ice management truck equipment manufacturer and upfitter.
“We’ve reimagined how we serve our commercial customers,” says Scott Hanewall, general manager of the commercial division at Monroe Truck Equipment, Inc. “Our goal is to make it easy to do business with us. That’s why we’ve streamlined our product lines. They are the same dependable work trucks that the industry has come to rely on—just with clearer value and a naming convention that’s closer to OEM standards.”
In addition to a new team, facility, product line, and dedicated website, Monroe Truck Equipment rebranded the organization. The rebranding’s purpose is to create clarity as well as distinction between Monroe Truck Equipment’s divisions: Commercial, Municipal, and Corporate.
“We’ve updated our classic look to better align with the direction we’re moving Monroe Truck Equipment: forward,” says Jim Smith, the director of sales of the commercial division at Monroe Truck Equipment, Inc. “Our new logo features a strong and bold ‘MONROE’ visually carrying the impact from our old logo. The icon is a customized ‘M’ reflecting our ability to customize for our customers and is a visual nod to our industry that is reminiscent of a tire track.”
Further, commercial customers will experience a strong, confident orange. Municipal customers will see a visibility green to reflect Monroe’s commitment to the safety of its communities. Finally, Monroe Corporate and Careers takes up a rich, salt-of-the-earth goldenrod.
Find out more, visit Monroe Truck Equipment’s new commercial website at www.commercial.monroetruck.com.
