Mullen Automotive, Inc. announced the integration of AI-powered PERSONA vehicle technology into its overall commercial and consumer vehicle lineups.
PERSONA, originally developed for the Mullen FIVE, is an advanced interactive AI camera/sensor and video monitoring system. It uses facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial PERSONA functionality will also include Security Fence, Pet and Occupant Safe Mode, Advanced Vehicle Charging, and AI-Powered Emergency Response.
Customers first tested PERSONA on the Mullen FIVE EV Crossover during the 2022 “Strikingly Different” US Tour. Firsthand feedback received and survey data from the tour were extremely positive; a majority of the participants indicated that PERSONA was a technology and concept they could see themselves using.
WHAT PEOPLE ARE SAYING
“PERSONA is a very cool feature,” says James M, a 2022 Strikingly Different tour participant. “Being able to personalize it to who I am is great, and the fact that it is able to learn about the specific driver of the car as they drive it more and more is one of the coolest features I have seen in a vehicle.”
“The PERSONA feature was mind blowing,” says Peggy J, another 2022 Strikingly Different tour participant. “The added safety is a feature that would be a major part of the decision making.”
“Love the idea of it being able to recognize who is driving and set up the vehicle for that person,” says Oliver Z, a 2022 Strikingly Different tour participant. “The amount of times I have had to reset things after my girlfriend gets in is something I would love to not have to do.”
FOR COMMERCIAL VEHICLES
Taking the immensely positive reception into consideration, and with further R&D revealing that the PERSONA technology has a variety of commercial applications, Mullen made the decision to integrate relevant PERSONA functionality into its commercial vehicles, as well.
An ideal use case for PERSONA is with high-volume package, last-mile delivery cargo vans, promoting greater delivery efficiency and safety. Often, drivers on high-volume routes with multiple stops are required to secure their delivery vehicle before each package delivery. This can often result in added time and stress and reduced overall efficiency for the route and driver. PERSONA’s facial recognition can solve this by recognizing the driver from 8-10 ft and unlocking and turning on the vehicle. This makes it ready for the driver to jump in and head to the next stop down the street.
“Right from the beginning, when we first introduced PERSONA at the 2021 LA Auto Show, the amount of positive feedback we’ve received has been far beyond anything we imagined; so, of course, we had to expand it for additional use cases,” says David Michery, CEO and chairman of Mullen Automotive. “We are actively working on the broad commercialization of this AI-based proprietary technology.”
EXPERIENCE PERSONA
The public will have the opportunity to experience and test PERSONA firsthand during the 2023 “Strikingly Different” US tour. They’ll also get the same opportunity at the Consumer Electronics Show (CES) in January 2024. Both events will feature several Mullen EVs, including the Mullen FIVE and Mullen FIVE RS crossovers, Mullen ONE commercial Class 1 van, Mullen THREE commercial Class 3 truck. The new Mullen GT high-performance sports car will also be on display.
Find out more, visit www.mullenusa.com.
