Optronics International, manufacturer of vehicle harnesses, electronic control systems, and LED lighting for the global transportation industry, kicked off its 50th anniversary celebration announcing the move of its North American headquarters to a new 200,000-sq-ft facility on a 17-acre campus. Accompanying the announcement was the introduction of a new 50th anniversary logo and a newly revised corporate website. Optronics will present details of the new facility, logo, website, and other developments to the industry at booth #5191 during NTEA Work Truck Week 2022, March 8–11, 2022.
“Fifty years is a milestone that few companies ever achieve,” says Brett Johnson, president and CEO of Optronics International. “I’m happy and proud to say that Optronics has enjoyed five decades of continuous growth throughout a myriad of economic cycles as well as the current pandemic with its related supply chain challenges.”
Established in 1972, the company has thrived, but Johnson points to the most recent decade as Optronics’ most pivotal. Optronics dramatically altered the competitive landscape in the commercial vehicle lighting and harness business, disrupting the status quo, he notes.
“Our 2020 acquisition of USA Harness alone made Optronics one of only a few manufacturers capable of fully serving the light-, medium-, and heavy-duty commercial vehicle industry with both lighting and harness technologies,” Johnson says. “This is just the beginning of the sea change that is to come.”
With 700 staff members worldwide, Optronics will consolidate its three current Oklahoma-based operations into the new Tulsa facility. It will maintain its Goshen, Indiana, location and its USA Harness manufacturing plant in Winnsboro, Texas. The Tulsa campus will serve as the company’s headquarters and a research and development lab, assembly plant, and distribution hub. It will also allow Optronics to immediately expand to accommodate rapid growth.
NEW WEBSITE & LOGO
Optronics has also taken the occasion of its anniversary to highlight its updated web presence. It will also introduce a revised Optronics USA Harness logo. The new logo includes a representation of the company’s Glo-Light lamp as a central feature. Through the remainder of 2022, the logo will also include a “50 years” designation.
“We’re looking forward to first publicly celebrating our anniversary with staff, customers, and industry contacts during Work Truck Week 2022,” says Marcus Hester, chief marketing officer for Optronics International. “Our interactive booth will feature our anniversary graphics, highlight lighting and harness displays, and enable us to access interactive content.”
Additionally, Optronics’ website makes it easy to select and filter information on more than 3,000 lighting and harness product offerings. The site also includes a 360-degree product-viewing feature to closely examine products from all angles while accessing product data.
The website includes more than 500 recently added items. These include “Smoke Series” lamps, new trilingual packaging, and a variety of multi-function lamps, DOT utility lamps, and white LED lamp products. Optronics also has a number of new lighting solutions now under development.
Optronics LED lamps include Optronics’ industry-leading, no-hassle, one-diode lifetime warranty that will replace any lamp if even one diode fails. When customers purchase Optronics’ LED lighting with its patented USA Plus Harnessing, the entire system is protected by the warranty.
“Although we try to do it in every interaction, all of us at Optronics would like to offer our deepest and most sincere thanks to our customers,” Johnson says. “Not only have they made our first 50 years possible, they have made each of them a resounding success!”
Find out more, visit www.optronicsinc.com.
