Manufacturing Company, a leading provider of innovative truck lighting solutions and vehicle safety products, is proud to announce the celebration of its 80th anniversary. Founded in 1945 in Grandview, Missouri and now spanning a 670,000 square/feet vertically integrated production facility, Peterson has been a trusted name in the transportation industry, delivering high-quality, customizable lighting and harness solutions for commercial trucks, trailers, and specialty vehicles.
Eight Decades of Discovery
For over eighty years, Peterson Manufacturing has been a leader in developing innovative technologies and products designed to enhance the safety, durability, and performance of commercial vehicle safety lighting. With a strong commitment to quality and innovation, Peterson has established itself as a global leader, recognized for pioneering LED technology, creating customizable vehicle lighting systems, and providing solutions that surpass industry standards by 25 percent.
“We are incredibly proud to celebrate 80 years of success, growth, and dedication to quality,” says Al Anderson, VP of sales and marketing of Peterson Manufacturing. “This milestone is a testament to the hard work, dedication, and vision of the entire Peterson team, as well as the trust and loyalty of our customers. We’ve evolved with the industry over the years, but our commitment to delivering exceptional products and customer service has remained the cornerstone of our success.”
Looking Toward the Future
As Peterson Manufacturing celebrates this important milestone, the company is also focusing on the future. This includes the development of a refreshed brand identity that represents a significant step in the company’s evolution. This comprehensive transformation involves updating the visual identity and enhancing the mission, vision, and values, all aimed at repositioning and strengthening Peterson’s presence in the market.
“This brand refresh enables Peterson to be in full alignment with our mission, values, and vision and signals to our customers that we are evolving alongside them and prepared for the future,” says Missy Pinksaw, director of marketing. “The new brand identity will be featured on an updated Peterson website set to launch in early 2025, accompanied by comprehensive digital marketing and advertising campaigns aimed at strengthening and supporting our customer partnerships as we advance into the future.”
The company’s commitment and dedication to cutting-edge technologies remains strong with their current research and development of new products, some of which will be unveiled at TMC 2025 in Nashville, TN, the premier technical conference for trucking.
