Ram Truck announced production of the second installment of the “Built to Serve Edition” trucks at its Sterling Heights (Michigan) Assembly Plant.
Ram celebrates America’s armed forces branches with “Built to Serve Editions” of its Ram 1500 lineup. This installment is nautical-inspired with Ceramic Gray and Patriot Blue exterior with black interior with Light Ambassador Blue accent stitching.
“Ram truck owners, whether civilian or military, are familiar with the “Built to Serve” adage as it’s something we strive to build into every truck and van we produce,” says Mike Koval, head of Ram Brand, FCA, North America. “Ram honors those who serve or have served in the United States with distinction, and we continue to welcome volunteers to our Ram Nation volunteer efforts.”
The second installment of “Built to Serve Edition” trucks roll out this month, coinciding with Flag Day on June 14. A new “Built to Serve Edition” model representing another one of America’s military branches will launch approximately every three months.
Ram Trucks offers the US Armed Forces “Built to Serve Edition” in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
DETAILED FEATURES
Ram “Built to Serve Edition” trucks also feature other interior and exterior features that set them apart, including a United States flag and Built to Serve decal on each of the rear quarter panels.
The “Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets an all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual 4-inch black exhaust tips.
Additionally on the inside, each of the five branches of “Built to Serve” Ram trucks is accented with corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange.
DISPLAY YOUR PRIDE
These new Ram models are also ready to display their owner’s military pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches—regimental, flags, name tapes, or slogans—to personalize their “Built to Serve Edition.” Front seat-back panels are also covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 “Built to Serve Editions” also feature:
- Built to Serve instrument panel badge
- Lockable console storage
- Deeply bolstered cloth and vinyl Sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Underneath the skin, each Ram “Built to Serve Edition” is ready for action, loaded with 4×4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram “Built to Serve Edition” packages are available on all body styles and all powertrains.
VOLUNTEER INITIATIVE
As part of the Built to Serve initiative, Ram brings further attention to its volunteer initiative called Ram Nation. Ram Nation has organized grassroots volunteer events since 2015 and, as a result of the launch of the “Built to Serve Edition” trucks, reinforces its commitment to recognize those who serve our nation and our communities.
According to the US Department of Veterans Affairs, approximately 7% of the US population is an active member, reserve member, or veteran of the armed services. Ram Nation recruits individuals to donate their time and to volunteer in their own communities across the nation with the cumulative goal of 1.3 million volunteer-hours of service by next Veterans Day. That goal is equal to one hour for each person serving in our armed services. In addition to activating the Ram Nation volunteer corps across the US, Ram extends the invitation to all individuals, regardless of whether they are a Ram truck owner.
Find out more about new Ram Nation volunteer events, new members can register at www.ramtrucks.com.
