Ram Truck announced production of the third installment of “Built to Serve Edition” trucks will begin next month at its Sterling Heights (Michigan) Assembly Plant.
Ram celebrates America’s five land, sea, and air-based armed forces with “Built to Serve Editions” of its 1500 pickup lineup. This third installment offers an aeronautical-inspired theme. Ram offers the 
trucks with both Anvil and Billet Silver exterior colors with black interior with Light Diesel Gray stitching.
“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” says Mike Koval Jr., Head of Ram Brand, FCA – North America. “The ‘Built to Serve’ adage is something Ram Truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”
The launch of the third installment coincides with the 73rd anniversary of the US Air Force on Friday, September 18. A new “Built to Serve Edition” model continues to launch approximately every three months.
BUILT TO SERVE TRUCKS
Ram has already or will honor each of the five US military service branches with two specially selected exterior paint colors that evoke the spirit, the mission, and history of that service. One of each branch’s “Built to Serve Edition” models is offered in a new low-volume paint option exclusive to this program.
The “Built to Serve Edition” Ram trucks are offered in the following colors and limited numbers:
- Gator (1,000 units) and Diamond Black (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,000) and Billet Silver (1,000)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (500)
Ram “Built to Serve Edition” trucks feature other interior and exterior features that set them apart, including a United States flag and “Built to Serve” decal on each of the rear quarter panels.
“Built to Serve Edition” trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets an all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Additionally, on the inside, “Built to Serve” Ram trucks represent each of the five military branches, accented with corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone, or Orange.
PARADE YOUR PRIDE
These new Ram models are also ready to display their owner’s military pride with “Built to Serve”-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Buyers can apply their own patches—regimental, flags, name tapes, or slogans—to personalize their “Built to Serve Edition.” Front seat back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches.
Ram 1500 “Built to Serve Editions” also feature:
- “Built to Serve” instrument panel badge
- Lockable console storage (optional)
- Deeply bolstered cloth and vinyl sport seats
- Black Onyx Chrome interior trim
- All-weather rubber slush mats
Furthermore, underneath the skin, each Ram “Built to Serve Edition” is ready for action, loaded with 4×4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram “Built to Serve Edition” packages are available on all body styles and all powertrains.
RAM NATION
According to the US Department of Veterans Affairs, approximately 7% of the US population is an active member, reserve member, or veteran of the armed services.
As part of the “Built to Serve” initiative, Ram brings further attention to its volunteer initiative called Ram Nation. Ram Nation has organized grassroots volunteer events since 2015 and, through the 
launch of the “Built to Serve Edition” trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.
Ram Nation recruits individuals to donate their time and to volunteer in their own communities across the nation. In addition to activating the Ram Nation volunteer corps across the US, Ram extends the invitation to all individuals, regardless of whether they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.
Find out more, visit www.ramtruck.com.
