Rotomaster, a leading turbocharger brand of ADP Distributors, Inc., unveiled its new logo and packaging with an expanded vision to provide comprehensive, industry-leading solutions to the automotive aftermarket. The re-engineered brand reflects Rotomaster’s forward-thinking approach to turbocharger engineering and design.
Garret Wiebe, Rotomaster general manager, says Rotomaster, having lived and breathed turbochargers, has celebrated growth and success since 1978. After joining with CARDONE® Industries in 2017, Rotomaster wanted to modernize its look and brand. The goal was to “reflect the same innovative drive that continues to inspire our organization,” Wiebe says.
After a history in the heavy-duty, marine, and power sports markets, Rotomaster now also focuses on the light-duty vehicle market. This market has experienced steady growth as new vehicles use turbo technology to provide more horsepower while reducing fuel consumption.
Combining Rotomaster’s engineering and testing capabilities with CARDONE’s distribution and scalability positions Rotomaster to significantly impact the turbocharger aftermarket. The redesign of the logo represents that synergy—striking a balance between Rotomaster’s history and the bright future to come. Beyond new packaging and refreshed logo, Rotomaster also redesigned its website to offer a more user-friendly experience for its customers.
“Rotomaster is a market-leading brand that offers the widest breadth of coverage and top-quality products for turbocharged vehicles of all types,” says Mike Carr, CARDONE CEO. “Now it has a revitalized logo and packaging that reflect that fact.”
Find out more, visit www.rotomaster.com.
