Shell Rotella® announced it will offer customers carbon neutral lubricants for heavy-duty engines in North America. Existing products, Shell Rotella® T6 Full Synthetic and Shell Rotella® T5 Synthetic Blend engine oils will now be carbon neutral. This reflects a step toward Shell’s target to be a net-zero emissions energy business by 2050 or sooner.
Shell Rotella is just one brand within Shell’s global portfolio of lubricants committed to providing customers with carbon neutral alternatives. Globally, Shell aims to offset the annual emissions of more than 52 million gallons of advanced synthetic lubricants. Shell expects to compensate around 700,000 tonnes of carbon dioxide equivalent (CO2e) emissions per year. That’s equivalent to eliminating the CO2e emissions generated when driving a gasoline-fueled 2021 Ford F-150 more than 1.5 billion miles.
“Many customers are focused on reducing their net carbon footprint, and as the leading heavy-duty engine oil in North America, Shell Rotella can play a significant role,” says Machteld de Haan, vice president Shell Lubricants Americas. “We are proud to offer a Shell Rotella carbon neutral option for heavy-duty engines without compromising engine protection and be a part of the largest carbon neutral program in the lubricants industry.”
ACHIEVING GOALS
Shell aims to be a net-zero emissions energy business by 2050 or sooner; however no one solution is going to allow Shell to achieve this target. The transition to a low-carbon energy future will require a range of solutions. Shell Rotella dedicated itself to helping drive the future and providing carbon neutral alternatives. To help achieve this, Shell Rotella T6 and Shell Rotella T5 will contribute to Shell’s target to be a net-zero emissions energy business through several factors: avoid emissions, reduce emissions, and offset emissions.
One of the ways Shell plans to avoid emissions is by optimizing efficiency during production and design of its products. The brand will achieve this by using more recycled content in its bottles where possible.
Shell will reduce emissions by a number of avenues, including improved energy efficiency. More than 50% of electricity used in Shell Lubricant Blending Plants now comes from renewable sources. Lastly, Shell will offset the remaining CO2e emissions through buying and selling carbon credits from Shell’s global portfolio of nature-based solutions projects and continued investment in nature-based solutions initiatives.
While measures to avoid and reduce emissions offer the best way to tackle emissions in the long term, until scalable solutions are deployed, carbon offsetting programs provide an immediate solution to balance CO2e emissions. Shell’s global portfolio of nature-based carbon credits will compensate CO2e emissions from the entire lifecycle of these products, including the raw materials, packaging, production, distribution, customer use, and product end of life.
CARBON NEUTRAL PRODUCTS
Shell Lubricants will integrate carbon neutral products into its synthetic and synthetic blend product portfolio without sacrificing performance or protection. In North America, Shell Rotella will offset the emissions from its full synthetic and synthetic blend engine oils including:
- Shell Rotella® T6 Full Synthetic Engine Oil: SAE 0W-40, SAE 5W-40, and SAE 15W-40
- Shell Rotella® T5 Synthetic Blend Engine Oil: SAE 10W-30 and SAE 15W-40
The company formulates its synthetic and synthetic blend engine oils with Triple Protection Plus™ technology. This technology delivers all the protection of a heavy-duty product and then some. It not only meets but exceeds API CK-4 performance standards. Through Triple Protection Plus technology—which combines Triple Protection®, advanced additive technology, and synthetic base oils—Shell Rotella full synthetic and synthetic blend engine oils help deliver excellent equipment protection, long engine life, and better fuel economy performance.
Throughout 2021, Shell Rotella will inform customers on the benefits of a carbon neutral product through a variety of activations. One of which is a virtual panel discussion with Advanced Clean Tech News (ACT News) and the North American Council for Freight Efficiency (NACFE). Shell Rotella will release further details surrounding the virtual panel discussion closer to the panel date. In addition, the next version of Shell Starship, a hyper-fuel-efficient Class 8 tractor trailer, will launch later this year to further test lower fuel consumption, reduce CO2 emissions, and continue to deliver on improvement in freight-ton efficiency for on-highway transportation.
Find out more, visit www.rotella.com.
